Collection Oddities: 1989 Mario Cheez Whiz Jar

It's been awhile since we've had time to do a collection oddities post, but this special item joined our collection a few weeks back and it's just too fantastically odd not to share. So I bring you The Official Mario Cheez Whiz Jar:

It looks upsetting but it's just water and food coloring

It was empty when  got it so we filled it with colored water to help show the details. In retrospect yellow water may not have been the best choice, but ambiguously yellow water is markedly less horrifying than the 1 kg (2.2 lbs) of processed cheese that originally filled the jar, especially when you consider it would be 22 years old now. *shudder*


 In spite of having this misfortune of being a promotion for what is quite possibly one of the least edible "foods" to ever be commercially available, this is actually a pretty cool item. Unlike most promotional food items that just have an image screen printed on them, the entire jar is fully molded into a portly princess saving plumber.

Without the yellow water he seems sort of cross eyed

Even the lid is interesting and features Mario and the Super Mario Brothers logo.

In English and French in case you need to know how to translate "Process cheese spread"

 In spite of our opinion that it's great, there's no denying that it's weird. I mean the concept of an entire 1kg jar of Cheez Whiz is pretty odd in itself, who could possibly eat that much gooey plastic?  Then, it's shaped like Mario for some sort of unclear promotion, "It's Mario, It's yellowish orange plastic, together at last! Buy it!" Does Mario love Cheez Whiz? Are the circuit boards in Mario 2 made of Cheez whiz? What?

Regardless of the mind boggling reasons such a thing exists, it does and it fabulous and no cracktastic Mario collection should be without one.

 ~Stephanie

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